Excerpts from a discourse by our Sri Sri Muralidhara Swamiji
We have father, mother, brothers, sisters, spouse and children. We have a relationship with each one of them. But, what is our relationship with Krishna?
Krishna who is ever looking out with deep yearning, 'would not this 'jiva' turn his attention towards me' says, "All these - your father, mother, brother, sister, wife, children - are outside. But, I am within you."
Since man does not pay heed to this, Krishna decides to come out and stay in Temples (in 'archãvatãr' - Deities).
'At least while passing the Temple where I stay, he would stop for a moment and look at me,' hopes Krishna!
But, man is so busy he has no time even for this. While going to and from shopping his hands and mind are full that he is unable to stop even for a moment and look at Krishna. Krishna does not complain, but decides, "Well! I will sit on your tongue in the form of Nama (Name)."
Divine Name is such a small, easy word. It can be chanted anywhere, anytime. Even while waiting for the bus you can utter the Divine Name. There are no conditions to utter the Divine Name. This will bring the Lord to you.