Source: The Gospel of Sri Ramakrishna
MASTER: "Referring to a certain place, someone once said to me: 'Nobody sings the name of God there. It has no holy atmosphere.' No sooner did he say this than I perceived that it was God alone who had become all living beings. They appeared as countless bubbles, or reflections in the Ocean of Satchidananda.
Please check these: Excerpts from a discourse by our Sri Sri Muralidhara Swamiji
Therefore, wherever the chanting of Nãma is performed, wherever a japa is done, a wave is created. This is the reason that we say that it is peaceful, joyful in a place. What is so peaceful? The atmospheric wave here is very calm.
To collect people living around one's home and help them chant the Lord's Name is verily service to the Guru. Or to follow the special instruction given to him/her by the Guru is verily 'service' to the Guru.