Excerpts from the discourse of Sri Sri Muralidhara Swamiji
Earning Bhakti is rare ('durlabam')
Attaining 'nishkãmya bhakti' (devotion without any intention behind it) is rarer.
Earning this 'nishkãmya bhakti' for Krishna is even rarer,
and earning it in the path of Chanting the Divine Name (Namakirtan) is the rarest!
Chant the Mahamantra Nama kirtan :
Hare Rama Hare Rama Rama Rama Hare Hare
Hare Krishna Hare Krishna Krishna Krishna Hare Hare